Overview
QuickenLoansApp.com ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit our website at quickenloansapp.com, including all subdomains and related pages.
QuickenLoansApp.com is an independent, advertising-supported mortgage review and comparison website. We are not affiliated with Quicken Loans, LMB Mortgage Services, Rocket Mortgage, or Rocket Companies. We do not originate, broker, or service mortgage loans.
By accessing or using our website, you agree to the terms of this Privacy Policy. If you do not agree, please discontinue use of the site.
Information We Collect
2.1 Information Collected Automatically
When you visit our site, we automatically collect certain technical information through cookies and analytics tools:
- IP address (anonymized per our GA4 configuration)
- Browser type, version, and operating system
- Pages visited, time on page, and navigation path
- Referring URL (where you came from)
- Device type (desktop, mobile, tablet)
- Geographic region (country/state level only)
- Date and time of visit
2.2 Information You Provide Voluntarily
If you contact us via email or a contact form, we may collect:
- Your name and email address
- The content of your message
We do not have account registration, login functionality, or any system that stores personal financial information on our website.
2.3 Information Collected by Third Parties
When you click affiliate links or partner buttons on our site and visit a lender's website, that lender collects information under their own privacy policy. QuickenLoansApp.com does not receive, store, or have access to any information you submit directly to lenders or financial partners.
How We Use Information
We use the information we collect for the following purposes:
| Purpose | Legal Basis | Data Used |
|---|---|---|
| Analyze site performance and improve content | Legitimate interest | Analytics data (anonymized) |
| Understand which pages and topics users find helpful | Legitimate interest | Page views, session data |
| Monitor and prevent technical errors | Legitimate interest | Error logs, browser data |
| Respond to user inquiries | Consent (voluntary contact) | Email address, message content |
| Comply with legal obligations | Legal obligation | Applicable data as required |
We do not use your data for: targeted advertising, building individual user profiles for sale, or any purpose not listed above.
Cookies & Tracking Technologies
Our website uses the following types of cookies:
| Cookie Type | Provider | Purpose | Duration |
|---|---|---|---|
| Analytics (_ga, _gid) | Google Analytics 4 | Track aggregate page views and session data | Up to 2 years |
| Analytics ID (_ga_*) | Google Analytics 4 | Maintain session tracking | 2 years |
| Functional | Our site | Remember user preferences (none currently) | Session |
Managing Cookies
You can control or disable cookies through your browser settings at any time. Note that disabling cookies may affect the functionality of certain features. You can also opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.
We configure Google Analytics 4 with IP anonymization enabled, meaning your full IP address is never stored by Google Analytics.
Third-Party Partners & Affiliate Links
Our site contains affiliate links to mortgage lenders, comparison platforms, and financial services. When you click these links, you will be redirected to a third-party website governed by that party's own privacy policy and terms of service.
Current third-party services used on this site include:
- Google Analytics 4 — website traffic analysis (Google Privacy Policy)
- Google Tag Manager — tag management
- APIdiamond.com — affiliate lead form embedding (APIdiamond.com)
- Google Fonts — typography (fonts.googleapis.com)
Data Sharing & Disclosure
We do not sell, rent, or trade your personal information to any third party for commercial purposes. We may share information only in the following limited circumstances:
- Service providers: We share anonymized analytics data with Google Analytics to analyze site performance. This data cannot identify you individually.
- Legal requirements: We may disclose information if required by applicable law, regulation, court order, or governmental authority.
- Business transfers: In the event of a merger, acquisition, or sale of all or substantially all of our assets, user data may be transferred as part of that transaction. We will notify users via site notice.
- Protection of rights: We may disclose information to protect our legal rights, prevent fraud, or address security threats.
Data Security
We implement reasonable technical and organizational measures to protect the limited data we collect, including:
- HTTPS encryption on all pages (TLS 1.2+)
- Secure HTTP headers (X-Frame-Options, Content-Security-Policy, etc.)
- IP anonymization in Google Analytics
- No storage of financial or sensitive personal data on our servers
While we take data security seriously, no method of internet transmission is 100% secure. We cannot guarantee the absolute security of data transmitted through our site.
Your Privacy Rights
California Residents — CCPA/CPRA Rights
Under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), California residents have the following rights:
Right to Know
You have the right to know what personal information (PI) we collect, use, disclose, and sell about you. Specifically, you can request:
- The categories of personal information collected about you in the past 12 months
- The sources of personal information collected (directly from you, third-party analytics, cookies, partner lenders)
- The business or commercial purpose for collecting or selling the information
- The categories of third parties with whom we share your PI
- The specific pieces of PI collected about you
Right to Delete
You have the right to request deletion of any personal information we have collected from you, subject to certain exceptions (such as completing a transaction, detecting security incidents, or complying with legal obligations).
Right to Opt-Out of Sale or Sharing
You have the right to opt-out of the "sale" or "sharing" of your personal information. QuickenLoansApp.com does not sell personal information for monetary compensation, but we may "share" PI with partner lenders as part of your loan comparison request. To opt-out, email [email protected] with subject "Do Not Sell or Share My Personal Information" or use our Do Not Sell or Share My Personal Information link in the footer.
Right to Correct
You have the right to request correction of inaccurate personal information we maintain about you.
Right to Limit Use of Sensitive PI
You have the right to limit our use of sensitive personal information (such as financial account details) to what is necessary to perform the services you requested.
Right to Non-Discrimination
We will not discriminate against you for exercising any of your CCPA/CPRA rights. You will not receive different pricing, service quality, or access levels for exercising your privacy rights.
Categories of Personal Information We Collect
In the 12 months preceding this policy, we may have collected the following categories of PI (as defined by CCPA §1798.140):
- Identifiers: Name, email address, phone number, IP address
- Financial Information: Estimated home value, loan amount, credit score range, income range (for loan matching only — full financial details are collected by partner lenders, not us)
- Internet Activity: Browsing behavior on our site, search queries, interaction with tools like our calculator and wizard
- Geolocation Data: General location derived from IP address (city/state level)
- Inferences: Derived characteristics used for loan-type recommendations
Sources of Personal Information
We collect PI from these sources: (a) directly from you when you fill out forms or use our tools; (b) automatically via cookies and analytics; (c) from third-party analytics providers (Google Analytics 4); and (d) from partner lenders when they return your loan match results.
Purposes for Collection
We collect PI for: (a) matching you with mortgage partner lenders; (b) providing loan comparison tools; (c) improving our services; (d) fraud prevention; (e) legal compliance; (f) marketing communications (with your consent).
How to Submit a Verifiable Consumer Request
To exercise your CCPA/CPRA rights, submit a verifiable consumer request by:
- Email: [email protected] with subject "CCPA Request"
- Include: Your full name, email associated with our services, description of your request, and enough information for us to verify your identity
We will respond to verifiable requests within 45 days, with a possible 45-day extension if needed (we'll notify you). Authorized agents may submit requests on your behalf with proper authorization documentation.
European Union / EEA / UK Residents — GDPR Rights
If you are located in the European Economic Area (EEA), United Kingdom, or Switzerland, you have the following rights under the General Data Protection Regulation (GDPR) and UK GDPR:
Right to Access
You have the right to request access to your personal data and receive information about how we process it, including copies of the data we hold.
Right to Rectification
You have the right to request correction of inaccurate or incomplete personal data we hold about you.
Right to Erasure (Right to be Forgotten)
You have the right to request deletion of your personal data under certain circumstances, such as when the data is no longer necessary for the original purpose or when you withdraw consent.
Right to Restriction of Processing
You have the right to request restriction of processing your personal data in certain circumstances.
Right to Data Portability
You have the right to receive your personal data in a structured, commonly used, and machine-readable format, and to transmit that data to another controller.
Right to Object
You have the right to object to processing of your personal data, including processing for direct marketing purposes.
Right to Withdraw Consent
Where processing is based on your consent, you have the right to withdraw consent at any time. Withdrawal does not affect the lawfulness of processing prior to withdrawal.
Right to Lodge a Complaint
You have the right to lodge a complaint with your local data protection supervisory authority if you believe our processing violates GDPR.
Legal Basis for Processing (GDPR Article 6)
We process personal data on the following legal bases:
- Consent: For newsletter subscriptions, cookies (non-essential), and marketing communications
- Contract: For providing loan matching services when you request them
- Legitimate Interests: For improving our services, fraud prevention, and analytics (balanced against your rights)
- Legal Obligation: For compliance with financial services regulations and law enforcement requests
International Data Transfers
QuickenLoansApp.com is based in the United States. If you are located outside the US, your personal data will be transferred to and processed in the US. Where we transfer personal data from the EEA/UK to the US, we rely on: (a) Standard Contractual Clauses approved by the European Commission; (b) your explicit consent; or (c) other appropriate safeguards as required by GDPR Articles 44-49.
Data Protection Contact
For GDPR-related requests or questions, contact our data protection contact at [email protected] with subject "GDPR Request". We will respond within 30 days as required by GDPR Article 12.
Data Retention
We retain personal information for as long as necessary to fulfill the purposes for which it was collected:
- Loan matching requests: 24 months after last activity (for follow-up and dispute resolution)
- Newsletter subscriptions: Until you unsubscribe, plus 30 days for confirmation
- Analytics data (aggregated): 26 months (Google Analytics default)
- Cookies: Session cookies expire when you close your browser; persistent cookies expire per their individual timeframes (typically 30 days to 2 years)
- Contact form submissions: 12 months
- Legal or regulatory retention: As required by applicable law (may exceed above periods)
After retention periods expire, we delete or anonymize personal information.
General Opt-Out Options
- Disable cookies via your browser settings (see how to manage cookies)
- Use the Google Analytics opt-out browser add-on
- Opt out of interest-based advertising at DAA WebChoices or European Interactive Digital Advertising Alliance
- Email us at [email protected] to request data deletion
Children's Privacy
Our website is not directed at children under the age of 13, and we do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected information from a child under 13, please contact us immediately at [email protected] and we will take steps to delete it.
Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our practices, technology, or legal requirements. When we make material changes, we will update the "Last Updated" date at the top of this page. We encourage you to review this policy periodically.
Continued use of our website after any changes constitutes your acceptance of the updated Privacy Policy.
Contact Us
🔒 Privacy Questions & Requests
For any privacy-related questions, data deletion requests, or to exercise your rights under CCPA/GDPR:
📧 Email: [email protected]
🌐 Website: quickenloansapp.com/privacy-policy
We aim to respond to all privacy requests within 30 days.